What are the pitfalls of “copy-cat”?
Those who have lack of understanding about swiftlet farming tend to duplicate other successful swiftlet houses, in order to cut short the learning curve. However, only emulate others, for example, if a certain area has more than 30 similar or fixed (indoor and outdoor) designs of swiftlet houses located in a 0.5-kilometre area, then, the chances of failure increase. Just think of what will be the customers’ reaction if there will be a 30th McDonald outlet is being established in the same 0.5-kilometre area, as that area already has 29 McDonald outlets already occupying and operating there.
