What are the perks of using mailing lists?
Mailing lists are up to date, low cost advertising/marketing, and a great way to obtain information about customers that need your services. For example, if you used radio or television advertisement you flutter the market, hitting everyone available. However, direct mailing to clients allows you to hit specific markets (e.g. if you own a pool cleaning service you would not want to hit outside of your market clients like renters or home owners without swimming pools).
