What are the other functions of a major label besides just signing new talent? How are they necessary to having a hit record?
Basically, our job is to take the vision of an artist and bring it to the consumer. What that means in reality is you’ve got to get them on the radio. If you make a video, you have to make the right video which captures the right image for the artist. Then you get that video exposed in some way. You work with creative services so they can visually present your record to the market place. You come up with sales campaigns, and retail campaigns, and advertising and the look of the point of purchase displays and you have to make all of that work for the consumer. It’s not easy. It’s not easy on a lot of levels.
