What are the objectives of the (re)innovate challenge?
Frankly, not enough Australian businesses are trying to innovate (less than 40% according to the Australian Bureau of Statistics). We think one reason for this is that most businesses simply don’t know how to innovate – lots might talk about it, but few swing into action. The objectives of (re)innovate challenge are therefore to encourage more businesses to get innovative and to teach them how to do it.