What Are the Objectives of the Communications Minors?
The objective of the Minor in Advertising is to complement other majors (e.g., Anthropology, Art, Business, Computer Science, Education, English, Foreign Languages, Nursing, Psychology, Religious Studies, Sociology, and Secondary Teachers). An understanding of the principles of advertising can lead to a better informed citizenry. Majors in other fields will find it useful to learn the concepts of the advertising process, strategies and tactics. The minor contributes to a broader and more critical perspective of today’s media-permeated society. The objective of the Minor in Journalism is for students in other majors to enrich their academic preparation and professional marketability. The growth of ethnic media demands reporters who are fluent in foreign languages and who can write news. A need also exists for reporters who are specialists, for example in economics and business, science, and computer science. In addition, English majors preparing for a career in secondary education can e
