What are the new technologies emerging that Asiasat feels it can take advantage of?
Eventually all television will be recorded and broadcast in a High Definition format. To facilitate the introduction of the new format broadcasters will have to send out two signals, or dual illuminate on the satellite, one signal in standard definition and one in high definition. To reduce costs, broadcasters will make use of the increased compression used in MPEG 4 to limit the extra capacity they will need. The real question for broadcasters will be how quickly will their customers change their receivers to HD. In some countries there is still extensive use of black and white televisions so in that situation the dual illumination in both formats may last some time. To what extent is digital compression technology helping increase the number of channels that can be carried on a satellite? Digital compression has changed the economics for channel distribution on a satellite. The reduction in cost has allowed content providers particularly the smaller players to distribute niche channe
