What are the new programmes ESPN-Star Sports has introduced to attract viewership?
Well, we started TNA (Total Non-stop Action) Wrestling in Hindi in August, which is in line with ESPN-Star Sports’ strategy to innovate and localise content to suit the taste of Indian audiences. The sports network is also driving a strong marketing campaign to popularise localised wrestling. For this we roped in two new anchors – Joe Baath and Manish Batavia. Besides commentating, both anchors will analyse matches in special pre and post shows. With so many channel wars, how does ESPN-Star Sports make a place for itself in cricket? ESPN-Star Sports has live and exclusive telecast rights for six out of the 10 test playing nations in the world. And don’t forget the Indian viewers who are hooked on to cricket watch matches played anywhere in the world. The recent Ashes series played in England had a reach of 36 million individuals across India. Again, during Bangladesh’s run chase against Australia, ESPN registered a channel share of 8.1 TVR, way ahead of other channels including Star wi
