What are the most important factors in doing business in Japan?
You must have a good product, good service and something else on top of that – relationships and reliability. It’s also vital that we guarantee stable supply on time. How about quality control? It’s a big issue for us and always has been. We have committed people here as well as at all our mills who work hard on this. Overall, we collect feedback here—both positive and negative—and get mills to respond with corrective action and then follow it up. All our products are specifically adjusted for Japan, one way or another. What is UPM doing in terms of forest conservation? Biodiversity is very important for us. UPM is the biggest recycler in Europe and probably the whole world. We make 11 million tons of paper and recycle about 2.5 million tons of materials. Sustainable forestry is an area that Scandinavia is good at. We have double the amount of forests today which we had 50 years ago. UPM promotes a global increase in the use of certified wood and supports different credible forest cert
