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What are the most important characteristics to consider when buying a diamond?

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What are the most important characteristics to consider when buying a diamond?

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The two most important characteristics of a diamond are the colour and how exacting the cutting quality of the diamond is. Obviously, the clarity grading and carat weight are important considerations also, but when you combine the best cut diamond with the highest colour grading possible, then you really are dealing with the heart and soul of the diamond. Together they contribute the most to how much sparkle and fire your diamond will display.

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