What are the most frequent mistakes that advertisers make?
• Not using enough frequency to get their message heard! Six times frequency equals sixty percent retention! • Expecting immediate results and throwing in the towel before the advertising can work. Successful advertising takes time and a plan. • Not having the right level of commitment and focus. Many business owners think they need to do a little of everything instead of doing one thing well. It’s been said, “I throw my advertising dollars against the wall and hope some of it sticks.” • Advertisers will tend to deviate from “The 33 Ruthless Rules of Local Advertising.”* *Michael Corbett, Pinnacle Book. Be realistic about your expectations and the investment that you’re willing to make!
