What are the most effective ways to market appliance recycling programs to residential customers?
Many utilities offer recycling programs for appliances such as refrigerators, freezers, and room air conditioners. In this web conference, you’ll hear how Southern California Edison, ComEd, and Ontario Power Authority have had success promoting their appliance recycling programs to their customers. Our speakers will share the details of their programs, including the types of appliances recycled and program incentives, plus the results of their marketing campaigns. We’ll review the role of third-party contractors and why a utility might choose to retain control of marketing in-house versus hiring a third party to do a turnkey program that includes marketing. You’ll want to join us for this web conference if you’d like to learn more about the different types of marketing approaches used in appliance recycling programs, unique marketing efforts (such as “oldest fridge” contests), and which marketing efforts have been found to be the most effective for increasing customer participation. Sp
