What are the most cost effective methods of advertising online?
Ken: Unfortunately, many cost effective methods are not “effective” methods on the Internet! Banners, free classifieds and similar “too good to be true” areas have gone in and out of fashion. One of the best and most reliable ways is to participate in a forum. You need time to do this, but the results are very effective. Here’s why: when you take part in a discussion board you are automatically displaying your expertise in your answers. There is no better way to showcase your talent than this. A half hour spent a day replying on several forums will work wonders for your reputation… and sales. Marc: How important is customer service, especially on the net? Ken: Customer service has become an essential part of the net enterprise. Customers today expect a rapid speed of response.. but often get long delays and poor quality response. Anyone who can improve on today’s standard will do exceptionally well. That’s why digital products with a quick dispatch time will be the bestsellers. Marc:
