What Are The Most Common Mistakes People Make When They Create Small Business Websites?
When small business owners work to establish and grow their online presence they often make some very common mistakes. Below are three major missteps we see from small business Web site creators. Lack of Strategy. Small businesses are often intimidated by Web site technology and too often there is no strategy around how to best meet the goals of building an online presence. From the very beginning there is a general lack of content preparation. Poor imagery, content without a call to action and text that does not clearly define what the company does, all demonstrate a lack of professionalism. A Web site should not look like a static image, such as a brochure or a print ad. It should have a clear, legible font and user-friendly navigation that invites interaction. Additionally, it should offer dynamic content that will entice a visitor to return on a regular basis – articles, updates, news, coupons, etc. Follow through. Once a small business has established a Web presence with content t
