What are the most common mistakes people make when choosing or designing promotional items?
They might surprise you. Mistake #1: Forgetting to include contact info. If your intent is to raise awareness, increase visibility or disseminate information, then you need to remember to include valid contact information on all your promotional items. Of course, there are some exceptions if you have mounted a viral buzz campaign, for instance, you might leave the contact information for last to raise curiosity. As a general rule, though, unless your logo is immediately recognizable, be sure to include some type of contact information so that people who are interested can get more information. Mistake #2: Blending in. You want your promotional items to stand out in a crowd, whether that crowd is literal (as at a trade show) or metaphorical (among all the other companies who send out promotional items). That means choosing eye-catching packaging, stand-out colors and a very identifiable logo. Whether you are giving out t-shirts or handing out fliers, you want your promotional items to b
