What are the most common mistakes newbie SEOs make?
Search Engine Optimization has changed over the years. I would say there are three distinct generations of SEOers: the meta taggers, the link builders, and the social media marketers. I have seen newbie SEOs try to choose one path for optimization. For long term success all areas and disciplines of Search Engine Optimization need to be addressed and made part of the ongoing strategy. Another newbie mistake involves trying old and dated spam tactics. I do quite a bit of teaching for the Industry. I am always surprised when someone hints at cloaking, or using white on white text. When I think about it, where is the history book on SEO? Newbie’s need a resource of what not to do and how to learn from the mistakes of Webmasters / Marketers / SEOers of the past. 2. On the flipside, are there common mistakes that experienced SEOs still make? I think to some extent experienced SEOs can make the same mistakes as my first point in question one. We cannot pigeonhole ourselves into only doing one
