What Are The Major Strategies That A Media Planner Shapes In The Area Of The Target Market?
The target market is a critical area of concern for the marketer as well as the advertiser and also the media planner. In the case of a media planner, a target audience becomes crucial in the phase of shaping media objectives. In the reflection of those objectives, the strategies that a media planner formulates regarding the target market have taken a new shape of advancement in the contemporary state of affairs. With the development of helpful software and other technologies, it has become very convenient for a media planner to keep track of a target audience. For starters, retail scanners are a marvelous innovation that go a long way in providing meaningful information about the target markets. Retail outlets employ this technique to keep track of all the purchases and all those as well who made the purchases. This information is taken by these retail outlets on consumers on a questionnaire. For this they are also paid, which motivates them to fill in those questionnaires. Then of co
