What are the major retail trends and how can companies prepare for them?
• The Uncommon Consumer: As a downturn hits various parts of the world, many consumers are recalibrating their spending and they are doing so in ways that further reflect increasing demographic and psychographic diversity. There is a growing rebellion against standard offerings. Leading retailers aren’t standing still, though. They are increasing sales and full price sell through via smart localization strategies, which tailor offerings by related clusters of consumer behavior across local markets. Related article: “Localization: a quiet revolution in consumer markets” • The World Is a Store: Shopping continues to be redefined by the Internet, growth in home shopping, the emergence of mobile commerce, and new brick and mortar buildout. Even considering recent industry turbulence, consumers have more choices than ever of where and when to shop making it ever more difficult to capture their attention and more critical to deliver a compelling value proposition. By taking a multi-channel a
