What are the major implications for marketers in the 2006 Canadian Census?
“The main dimensions of change that are important for marketers to pay attention to, revolve around the distribution of population growth, which is now heavily driven by immigration. Growth is occurring in areas that attract the most immigration – Toronto and Vancouver and, of course, Alberta. Secondly, there’s the aging of our population. And thirdly, there’s new information on family structures and the diversity of household make-up, including same-sex couples” (reported for the first time in a Canadian Census).” Which industries’ sectors will be most affected by the new data? “In a nutshell, all sectors are going to see changes, depending on the market they focus on. The housing industry is a prime example. Many boomers, probably half a million or so per year, will turn 60. As they hit retirement age, they’ll be making decisions about whether to stay in the family home, downsize to a condo or move to some type of adult community. There are a lot of marketing implications in that rea
