What are the major characteristics /features of Web portals? How do they generate revenue?
Identify several examples of Web portals. Web portal – A portal is a kind of Web site. Technically speaking, a portal site includes a start page with rich navigation, a collection of loosely integrated features (some of which may be provided by partners or other third parties), and a large, diverse, target audience. The major characteristics of Web portals: A Portal is a door or gateway. It provides access to specialized and focused information and links. A Portal is a filter. It eliminates from our path information that is not relevant. A Portal is ad hoc. This allows its definition to occur at time of use rather than at design time. Its definition is specified by the user. A Portal is customized. A user can specify its behavior, appearance and content. A Portal is individualized. A portal is a one-to-one channel between the provider and the audience. How do they generate revenue? There are two ways. Because there’s such great potential for traffic, there’s an opportunity to sell adve
