What are the major challenges that small businesses face in e-commerce?
There are multiple challenges facing small businesses on the web – so it’s hard to hone in on just a few! Having said that, the real critical challenges include: • getting the e-commerce business off the ground by building/managing a web site that can expand along with the business, • continually updating the content so it’s perceived as fresh, • driving qualified traffic to to sustain and grow revenue, • trying to select and manage a bewildering array of offline and online marketing processes that include print, PR, opt-in e-mail, search engine optimization, sponsorship deals, affiliate programs newsletter inserts, text link advertising, newsgroup seeding, etc. Most SMB companies simply don’t have the time or staffing resources to put together a comprehensive marketing plan; but this is becoming increasingly more important as the web matures. Any tips on how small sites can turn their visitors into buyers? • Ensure customer references are foremost in all marketing processes – nothing
