What are the major challenges/obstacles ahead for the Indian automobile/car Industry?
High tariff like 40 per cent excise duty, permission to import second-hand (used) cars without restrictions are some of the issues that need attention. As far as the market forces are concerned, correct price and right technology would be two major issues that would determine success in the market place. Those who have set up only assembly units and are depending heavily on imported components would find the going tough. The government thus far has been moving in the right direction as far as passenger car industry is concerned. What gave Hyundai Santro a head start in India? Hyundai Santro stands for all that is latest in technology. And it fulfilled in vacuum in the market. The perception of the car as a family car with the latest technology on par with International standards gave us a head start in the Indian market. North has always been the biggest market for passenger cars in the country and Hyundai Santro is no exception.
