What are the major areas that should be assessed in the commercial due diligence?
The following ares are important: operations, products and process, suppliers, customers, sales and marketing, distribution, research and development, personnel. In these areas issues such as the following should be considered: extent of business licenses, production technology levels and know-how, relationship with suppliers, customer services, the existing distribution network and logistics arrangements, innovative capabilities of the firm, staff turn-over rate and the management structure of the company.
