What are the main problems industry leaders face with RFID and its communication?
The main problem is ignorance. Most people don’t know what RFID is yet, and when people are told that they will be tracked and they won’t even know it because RFID is “invisible,” they get scared. One thing we need to communicate is that RFID is not invisible. Any reader could detect a tag not visible to the human eye (because, say, it is embedded in packaging). Readers can easily be detected because they emit energy to read tags. So the idea that companies will be able to spy on you without your knowledge is silly. But when you don’t understand how easy it would be to expose anyone trying to spy on you, you are easily duped by opponents of RFID. Is RFID presented accurately in the media? RFID has not been presented fairly and accurately in the media. That’s because the media loves stories that will scare people. When people see a headline such as “How RFID will be used to spy on unsuspecting consumers” people pick it up and read it. That gives newspapers, magazines and web sites a mon
