What Are the Main Principles of Marketing?
The main principles of marketing are commonly called the 4P’s of Marketing. This would include Product, Price, Promotion and Place. Without these four essential items, a complete marketing plan is impossible. Ideally, any marketer or business owner should be sure that each element is in place to compliment the other. This is called a marketing mix. Without one, the success of a business or product can be jeopardized. Learn the four main principles of marketing and their impact on a strong marketing program.
