What are the main obstacles for the telenovela introduction in the world continents?
In fact, there are many. The most important is that competence has been inside us. To attack a competitor s telenovela goes against the genre and to recover trustfulness we should show the good points of a product without attacking other products. Another factor is saying that all telenovelas are the same. It is a huge mistake. In my case, the Venezuelan telenovela has competitive characteristics and properties like sexy and beautiful women. It is the style and the esthetics that correspond to a creative strength. How are customers reacting to this situation? It is a difficult situation since there are attitudes that confuse customers, like executives who represent serious and respectable companies competing unfaithfully and who prefer to sustain their sales on the brands or prices and not on a more active strategy to benefit the revalorization of the genre and the consequent support from the whole industry.
