What are the main differences in business practices in different countries?
In general, business practices are influenced by three main types of cultural differences: • The relative importance of interpersonal relationships versus efficient task completion. • The relative importance of social status. • The degree of risk that people are comfortable taking. Before travelling to your target market, you will want to find out some basic groundrules such as: • How strangers usually greet each other • How business cards are exchanged • Whether or not small gifts are expected as tokens of respect and appreciation • What is usual in terms of socializing • How business meetings are usually conducted • How business relationships usually develop Resources from ITC for additional information: Innovating for Success in the Export of Services, 1999 (Chapter 4).
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