What are the main differences between Search Engine Submission/Optimization and Pay-Per-Click Search Engine Advertising?
Search Engine Submission and Optimization is geared toward making your website more “keyword focused” so that search engines better “understand” what your website is about. Website listings achieved this way are known as “organic” or “natural” search listings. Normally, when your site is properly “optimized” for important keywords and submitted correctly, it takes about one to four weeks for the major search engines to pick up the changes, and then re-rank the site in their search results.
