What are the main challenges in the Indian retail market?
India is a massive, complex market. Although one country, in reality it has 28 very different markets each with its own tastes and shopping habits. Understanding this diverse market and the constantly evolving consumer is the biggest challenge. Regulatory issues, such as the FDI rules, add complexity to operating here. IGD believes that the Indian market must and will adopt a multi-format route to expansion. Organised retailers are adapting their formats to a variety of locations and customer types. In turn FMCG manufacturers are tailoring their services to the modern retail channel. Without a doubt, India is more attractive than ever before. And one thing is for certain: its retail story is only just beginning.
