What are the main challenges facing the travel and leisure sector at the moment?
The credit crisis is changing people’s buying habits when it comes to choosing how to spend their leisure time, but lastminute.com offers great experiences that won’t break the bank. As we celebrate our tenth anniversary, we are seeing some very exciting times ahead. The market is increasingly competitive and we need to ensure that lastminute.com stays ahead of the game by developing pioneering communications. – How has your previous role prepared you for these challenges? At match.com, it was imperative to cut through the competitive clutter with clear brand positioning and a marketing campaign that inspired consumers. It also taught me the importance of consumer advocacy and customer relationship management. My experience has given me a wealth of knowledge on how to measure marketing effectively and spend budgets wisely. It prepared me to ensure we are as aggressive as possible with our online marketing in the current climate and pay attention to partnership marketing opportunities.
