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What are the launch plans for the TNIV? Given the controversy with the New Testament launch are you going to be quieter this time?

April 26, 2017controversy given going launch plans quieter testament time tniv

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What are the launch plans for the TNIV? Given the controversy with the New Testament launch are you going to be quieter this time?

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A. The TNIV is the biggest translation launch in the history of Bible publishing. The TNIV will target the increasingly disconnected but spiritually interested 18- to 34-year-old demographic. Zondervan and IBS will support the TNIV with a full assortment of Bibles and Scripture products. And as the commercial publisher of the TNIV, Zondervan will put its resources behind an innovative, large-scale marketing and advertising campaign.