What are the latest trends in how people are using eBay Motors?
There has been an evolution that in retrospect seems pretty obvious and clear. We were hoping it would evolve this way, but we weren’t sure. Our clientele started primarily as people who bought and sold collectible cars. Then it evolved to exotics like Lamborghinis and high-line vehicles like BMWs. It was still primarily individual to individual. Then over the next year or two small independent dealers started embracing it as a distribution channel to get national reach. It turned the corner this past year to become a mass-market business. Right now the three top-selling vehicles on the site are the Honda Accord, Honda Civic, and [Ford] F-150 pickup truck. Q: So how much of the business is between individuals vs. through dealers? A: About half the people who list cars on the site are individuals. The other half are dealers, with the majority of the dealers being small mom-and-pop shops. That market is growing very, very rapidly. Q: Are bigger used-car dealers getting involved? A: Yes.
