What are the latest strategies from IBM ISS to tap this potential market segment?
Our current strategy is to go ahead and execute the basics. Product: We have developed SMB/Mid-market specific offerings in the form of Express Advantage from our Appliance and Services portfolio. Price: Pricing is a critical requirement for SMB and prices for the offerings are to meet SMB expectations, The Proventia Multi-Function Security solution is currently available and list prices starts at $999 for the appliance. Place: We would address these offerings across the tier-1 metros and tier-2 cities in India / South Asia. Partner: Partnering would be our key focus to reach out the large SMB marketplace. IBM ISS has a good strong Security Partners, who are continuously trained on security skills on a yearly progamme to be abreast with the Security trends and able to deliver and support IBM ISS solutions. We would also actively pursue partnering with the right kind of partners who can mutually add value. From a solution perspective, newest release of the IBM Proventia Unified Threat M
