What are the keys to successful CRM implentation?
Break your CRM project down into manageable pieces by setting up pilot programs and short-term milestones. Starting with a pilot project that incorporates all the necessary departments and groups that gets projects rolling quickly but is small enough and flexible enough to allow tinkering along the way. Make sure your CRM plans include a scalable architecture framework. Don’t underestimate how much data you might collect (there will be LOTS) and make sure that if you need to expand systems you’ll be able to. Be thoughtful about what data is collected and stored. The impulse will be to grab and then store EVERY piece of data you can, but there is often no reason to store data. Storing useless data wastes time and money. Recognize the individuality of customers and respond appropriately. A CRM system should, for example, have built-in pricing flexibility.
