What are the keys to success in drawing people to a business area through a business association of some form? What key roles should an association play?
I am not sure I understand the question. The key to a business association is power to influence, in our case Richmond Council. It allowed us the power to defeat the city’s intent to introduce meter parking. It gave us leverage to have Steveston decorated by the city at Christmas and to participate in the Banner Beatification program. An association allow business to belong to something that help promote the town as a whole, and reduces individual advertising costs by co-op ads.
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