What are the key tools that the medical animator of today must have?
Hardware, software, memory? “Wild Bill”: The software tools and platforms change rapidly. You need good 3D animation software, compositing software, plenty of RAM and storage space. Understanding cinematography, lighting, storyboarding, 3D space and having patience are critical. Profile: Bill & Dena from looking at your website I can see that you have put a lot of emphasis on marketing and PR. Do you think this is a big reason for your success in the Medical Animation market place? Dena: The marketing and PR aspect gets potential clients to notice us but our success comes from us making them look good, trust and honesty.Unlike some production shops where they mostly create stock animation, LifeHouse Productions produces custom animation and graphics that spotlight the client’s product or service. We provide imagery with a unique “look”. But, more importantly, we provide peace of mind. Our clients’ deadlines are critical dates for their production schedules and budgets. “Wild Bill”: The
