What are the key things to turn browsers into buyers?
In short, remove the reasons why people might not buy. Make your web site oriented towards sales rather than marketing. When prospects are at the site, the marketing process is complete. So, show them the products immediately – don’t hide them behind acres of marketing copy. Provide full terms and conditions – it seems more professional plus protects you. Give your contact details, including a telephone number. Explain your guarantee and returns policy – a rock solid guarantee goes a long way to persuading people to buy. Finally, explain your security, encryption and privacy policies.
