What are the key differences between privacy practices in Canada and the United States?
The main differences in privacy practices between the 2 countries involve the use of opt-out consent. In Canada, opt-outs can be used for non-sensitive data, but opt-in is required for data that a reasonable person would consider sensitive. Financial or health-related data, for example, would virtually always require an opt-in. The Canadian Marketing Association Privacy Code also requires opt-in for both the transfer of email addresses and the deployment of unsolicited emails to non-customers.
