What are the key differences between building online communities for B2B publications compared to B2C titles?
At their best, B2B communities are covering business issues, which match with the products and services that advertisers are keen to promote. It’s important to stress that this doesn’t mean at all that the debate will be more intelligent, or considered. For example, you’ll see some very considered responses to debate on the BBC site about whether Tiger Woods is the best golfer ever, etc… Q. Can you think of any examples of B2B publishers that run particularly successful online communities? If by successful you mean communities that are both vibrant and successful commercially, there’s not a long list of successes. Sift Media has had some good successes with AccountingWEB.co.uk, but it’s only generating revenues of £1.5m per annum. All the major B2B publishers are now making progress though. The AOP B2B Forum takes place on 29 April @ IPC Media Confirmed speakers include: Dominic Feltham, Managing Director, Reed Business Information Tony Hallett, Editorial Director, Technology and Bus
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