What are the key concepts of the book?
There are several key concepts in The Influence of Affluence: Millionaire’s Intelligence: There are four behaviors that middle-class millionaires exhibit that appear to be linked to their success. These qualities have origins in classic middle-class values but they have applied them in uncommon ways. The Influence of Affluence: Because the middle-class millionaire is both willing and able to try new things (products, services, places and ways to live, etc.) they are an important indicator for how the world might be changing in the years to come. As Milton Friedman, the Nobel-prize winning economist, once suggested, when it comes to innovation, the rich work for the poor. The Hierarchy of Values: It’s easy to understand where the new rich are going to have the greatest impact when you understand their hierarchy of values. They share them with the rest of the middle class. This book will show you how to understand and leverage the middle-class millionaire outlook in your own decision-mak
