What are the key benefits of Internet marketing?
Internet marketing can help a company grow sales through a wider reach of customers not easily available through other channels. Internet marketing can also add value though additional customer benefits or communication avenues not available offline. Additionally, the Internet offers the ability to interact with customers through various means to develop better relationships. Cost savings from decreased printing costs can also be a benefit realized from successful Internet marketing implementation. Increased brand awareness can also be a key benefit from marketing online. What differences does the Internet introduce in relation to existing marketing communications models? The Internet introduces many differences in terms of the organization’s existing marketing communications. Traditional marketing measurements do not always apply to Internet marketing. The marketing team’s structure will also need to be considered when integrating the Internet as a marketing channel. Information syste
