What are the key attractions for Australian companies in expanding overseas?
Ruslan Kogan: For me, it’s the population size firstly and the market sizes that you can get access to. We’ve only got 21 million people in Australia, but if you’re looking at the United States, you’ve got 15 times that. If you’ve got an innovative idea or a great product that you can put in the marketplace, and it proves to be successful in Australia, there are lots of people out there in the world with similar cultures and attitudes to us, so you can use the same model to expand your business. Something that is great value in Australia will be great value anywhere around the world. The other benefit is, if you can expand your customer base, all your customers around the world can benefit from your increased buying power. There’s only a certain number of LCD TVs or GPS devices we can sell in Australia. If we open that up to the UK and US, we’re opening ourselves up to a lot more customers, but it also means that our competitive advantage in Australia will improve because of our buying
