What are the ingredients of a successful Arabic music channel?
Manoj Matthew: Relevance and knowledge of the audience is very important. The right mix of content. Great packaging and programme grid are the other essential ingredients. Hassan Suleiman: There are many elements for a successful channel, be it a music, general entertainment, news, religious or any other kind of channel. As for Rotana Music Channel, the most important ingredients are: distinction, good production, and up-to-date broadcasting materials.