What are the implications of Social Marketing on filling positions at my Library?
I suggest you put skill qualifications at the bottom of your priority list. Start with what is fundamental to Social Marketing…the people side of the equation. The Library is a people and problem solving enterprise. The best candidates will like people, like helping people and be good judges of character. The best candidates will also like challenge, not be easily frustrated with road blocks (or frustrating customers) and be able to develop “workarounds” in their mind while dealing with customers. In other words, “think on your feet”. Other advantageous characteristics include “free thinkers”, people who are willing to be surprised, those with an innate sense of curiosity, and those who have a keen interest in learning, which implies an equivalent amount of interest in unlearning. Next on the list: “plays well with others”, “shares” and “puts their toys away when done playing” are all traits to look for in any age candidate. Finally, let’s go to the technical “qualifications”. The sk
