What Are The Impacts of Big Media Mergers In the Florida Cities Studied?
Miami: One of Florida’s most diverse and populous cities, it is also one of the largest media markets in the country. In the aftermath of proposed FCC rules Miami will end up with homogenous media unable to address the needs of this city’s diverse and growing population. In Miami the major papers in the newspaper market are The Miami Herald and The South Florida Sun-Sentinel. In TV, the major outlets are WLTV, WFOR, WTVJ/WSCV, and WPLG. Impact of Mergers: In Miami, any cross media merger involving the top newspaper and TV outlets would increase concentration close to the monopoly limits in the DOJ/FTC Merger Guidelines, possibly creating media monopolies. Tallahassee: Florida’s capital: it is especially critical that there is diversity of media outlets to ensure fair coverage and reporting of the government’s activities. After consolidation Tallahassee media outlets would be vulnerable to dominance by politicians or their deep pocket supporters. •The dominant newspaper is The Tallahas