What are the IAB Good Practice Principles and how are they relevant to me?
The IAB’s Good Practice Principles are guidelines for businesses collecting and using online information for behavioural advertising. They are based upon three core commitments: clear notice that data collection and use in happening, a choice as to whether you want to decline or opt out and education to help internet users to better understand the practice. See here for more helpful information. The IAB and its members are committed to keeping these Principles under review to ensure they keep up with changing technology and evolving commercial practices.
