What are the hottest trends right now and what will be the next big thing?
MA. You’re absolutely correct about the tremendous evolution that has occurred in recruitment advertising, and we’re seeing some really interesting trends, both with early adopter companies and more mainstream tactics. The biggest mainstream trend is companies using a fully immersive employment web site as the centerpiece of the recruitment advertising effort. This helps achieve transparency for potential employees and provides an anchor for an integrated marketing campaign. Let me explain. Communicating the employer brand is critical in a highly competitive market for talent. People want to know more than just job responsibilities, salary and benefits. They want to hear what it means to work for your company, to understand the corporate personality, and to experience – as much as possible – what a day in the life at your company is like. Again, not just the tasks that need to get done, but the personal interaction. Corporate web sites are oriented toward generating new business and pr
