What are the hottest supplements on the market right now?
At least from a buzz perspective, superfruits continue to be huge. That includes acaí and different berries and fruit extracts purported to do magical things for your body. The antioxidants in superfruits are not like laxatives. And they don’t produce weight loss, help you grow hair or remove fat from your body. They’re an insurance buy. You’re hoping that 20 years from now they will deliver some manifested benefit. But almost without exception, all the products available contain test-tube antioxidants. Here’s the problem with that: Although something may be a wonderful test-tube antioxidant with a massively high ORAC score, it may not work in the body. It’s the difference between chemistry and biology. Q: How can retailers tell which products are backed by good science? A: It’s a simple, five-minute call to the company. Ask them, “Do you have any human studies done by reputable researchers on your actual product—not an ingredient?” If they can’t deliver that study in an e-mail, it’s s
