What are the hot things you are currently seeing in marketing automation?
We’re finding webinars are some of the most powerful lead-generation tools that we’ve really ever seen. Just like any new marketing tool that comes out, there’s an @5513 initial burst of activity. Everyone’s excited because it’s popular, but you get a bit of saturation. You saw the same with e-mail newsletters. E-mail newsletters were incredibly powerful and now you probably de-subscribe yourself from half of them because you get so much of it and a lot of it is not very good quality. Now we’re starting to see the same thing with webinars as well. But we’re still finding it’s a great source of highly qualified leads. Anyone who’s willing to sit through an hour of — in our case lead generation effectiveness — you know is a really hot prospect. One of the challenges is to make sure you get enough people to the webinar and have the proper follow-up processes. You have to stay in front of them so when they do have an interest or a need you’re right there. What’s next in marketing automat
