What are the growth opportunities for print management and BPO companies in 2008?
SN If you’re an outsourcing business and it’s your mantra to improve the way your customers communicate with their customers, then we haven’t even scratched the surface. If you’re a print manager, then maybe it’s a mature market, but I’m not a print manager. If you’re asking me what’s happening in 2008, then I’d say more of the same and on a bigger scale. AC There’s maturity in terms of how people buy print, but there’s a very immature – that is, undeveloped – approach to how people change the way they communicate. That’s where the conversation’s happening. The BPO market is enormous. AW As long as the revenue we get from print remains a high proportion of the revenue we all enjoy, there is an imperative to take cost out of that side of the process. I think there is still a major opportunity to get a much better holistic view to manage what we print on behalf of our clients and to aggregate that in a much better way, so that we can give our print partners a much cleaner profile of work
