What are the growth drivers for the pharma retail segment?
Increased penetration of healthcare services into all levels of the economy, increased awareness among consumers about the need for genuine medication and the need for superior and reliable supply chain management are some of the growth drivers. However, the key to sustainability and profits would be the ability to set-up critical number of outlets, each of which seamlessly integrate into the centralised resources of the organisation. This can be done by employing standardised methodologies of operations across the entire enterprise. What are the business models that are in practice now as far as pharma retailing is concerned? The initial forays into this segment tended to be tentative and hence, pharmacies tended to be tagged to other formats or establishments. It was natural to take the support of the viability of beauty products or establishments like hospitals. Today, more and more entrants are getting into regular pharmacies. How do you tackle the problems of counterfeits and expi
